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Privacy Policy

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This Privacy Policy describes how alphawhiskey.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

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Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”

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Device Information

  • Examples: browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.

  • Source: collected automatically using cookies, log files, web beacons, tags, or pixels.

  • Disclosure: shared with our processor Wix.

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Order Information

  • Examples: name, billing/shipping address, payment details (including credit card numbers, PayPal), email, and phone number.

  • Purpose: to provide products or services, process payments, arrange shipping, provide invoices/confirmations, communicate with you, screen for fraud, and send marketing updates if requested.

  • Source: collected from you.

  • Disclosure: shared with Wix, PayPal, Square, or other third-party processors.

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Customer Support Information

  • Purpose: to provide assistance and respond to inquiries.

  • Source: collected directly from you.

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Sharing Personal Information

We share your Personal Information with service providers to help us provide services and fulfill contracts. For example:

  • Wix powers our online store (read Wix’s policy here: Wix Privacy).

  • We may also share information to comply with laws, respond to lawful requests, or protect our rights.

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Behavioral Advertising

We use your Personal Information to provide targeted advertising and marketing communications. For example:

You can opt-out of targeted advertising at:

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Using Personal Information

We use your information to:

  • Offer products for sale

  • Process payments

  • Ship and fulfill orders

  • Keep you updated on products, services, and offers

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Lawful Basis (GDPR)

If you are in the EEA, we process personal information under the following bases:

  • Your consent

  • Contract performance

  • Legal obligations

  • Protection of vital interests

  • Public interest tasks

  • Legitimate interests

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Retention

We retain your Personal Information for our records unless and until you request its erasure.

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Automated Decision-Making

We do not engage in fully automated decision-making that legally or significantly affects you. Wix may use limited automated processes to prevent fraud (e.g., temporary IP or card denylist).

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Your Rights

GDPR (EEA Residents): You have the right to access, port, correct, update, or erase your Personal Information. Contact us at info@alphawhiskey.com to exercise these rights.

CCPA (California Residents): You have the right to know what information we hold, request updates or deletion, and designate an authorized agent to make requests on your behalf. Contact us at info@alphawhiskey.com.

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Cookies

We use cookies to improve your experience, including remembering preferences, enabling login, and analytics. You may manage or disable cookies in your browser settings.

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Do Not Track

We do not alter data collection when receiving “Do Not Track” signals from browsers.

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Changes

We may update this Privacy Policy to reflect changes to practices, operations, or legal requirements.

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Contact

For questions, complaints, or more information about our privacy practices, please contact us by email at:

info@alphawhiskey.com

Last updated: September 17, 2025

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If you are not satisfied with our response, you may contact your local data protection authority or the Tennessee supervisory authority: Tennessee Consumer Affairs Complaint Form.

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